A delegation of 120 senior travel and tourism professionals from China is visiting Dublin.
Representing 19 different provincial tourism administrations around China, the visiting group is here to attend China Tourism Night, which took place in Dublin. The event was organised by the China National Tourism Administration (CNTA), the Chinese Government authority responsible for the development of tourism.
Pictured are Gao Zhongyin, Head of Delegation and Director General of Shaanxi Provincial Tourism Development Commission; Ceann Comhairle Seán Ó Fearghail; HE Dr Yue Xiaoyong, Chinese Ambassador to Ireland; and Niall Gibbons, CEO of Tourism Ireland.
The event involved workshops and a networking dinner, where the visiting Chinese group had the opportunity to share knowledge, experience and best practice with their Irish counterparts. It was also an excellent opportunity to build relationships between the tourism industries in Ireland and China. Similar events have taken place previously in London, in 2014 and 2016.
The Chinese Ambassador to Ireland, HE Dr Yue Xiaoyong, as well as Ceann Comhairle Seán Ó Fearghail, were in attendance.
“I am delighted that the China National Tourism Administration has chosen Dublin for its 2017 China Tourism Night,” said Niall Gibbons, CEO of Tourism Ireland. “The event and the visit provide an excellent opportunity to showcase Dublin and Ireland to this influential group of Chinese travel professionals. We look forward to working even more closely with the CNTA and regional Chinese tourism bodies in 2018 – the special EU-China Year of Tourism.”
China is an important emerging travel market and one that Tourism Ireland is committed to growing over the coming years. According to the latest data from the UNWTO (United Nations World Tourism Organization), China is now the world’s largest outbound travel market – with 122 million people travelling overseas last year, spending about $261 billion.
Tourism Ireland has a strong network in China, with offices in Shanghai, Beijing, Guangzhou and Chengdu. The organisation’s activity in China involves establishing and building relationships with influential intermediaries, including the travel trade, airlines and media – highlighting our natural attractions, cities, castles and proximity to Britain. The Chinese version of Tourism Ireland’s international website is http://www.ireland.com/zh-cn;
and social media is also increasingly important in helping to raise awareness of Northern Ireland and the island of Ireland in this mobile-dominant country.