Tourism Articles

US tv slots promote Ireland

Tourism Ireland kicks off its promotional drive for 2018 in the all-important American market early next week – with a major, week-long TV campaign which will be seen by millions of potential holidaymakers for Ireland.
 Tourism Ireland’s new TV ad – ‘Welcome to Ireland’ – will air on television from Tuesday (26 December) and continue through New Year’s Eve. The ad will run on three major networks – NBC, CBS and ABC – in New York, Boston, Chicago and Philadelphia, all important gateway cities for Irish tourism. It will air around premium entertainment programmes with large audiences over the Christmas and New Year’s period – such as Jimmy Kimmel Live, The Tonight Show, Blue Bloods, The Late Late Show with James Corden and Kennedy Center Honors.
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Spanish agents on tour

Nine travel agents from  Spanish Agency, Viajes El Corte Ingles, who have an extensive network of more than 500 branches throughout Spain, are in Ireland’s Ancient East to learn more about the brand with a view to selling more packages to Ireland. 


The agents are pictured with Nicola O’Riordan and Pura Gimenez, Tourism Ireland at Powerscourt House.
This is just one of a number of events designed, hosted and managed by Fáilte Ireland, in conjunction with Tourism Ireland. The buyers already sell Ireland coach tours along with fly and drive programmes, in collaboration with Abbey Tours, and have expressed an interest in growing more business to Ireland. 
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Swedish couple on WAW

swedmedia0817  Husband and wife, Malin and Reine Hefvelin, freelance writers for Res and TT travel magazines in Sweden, have arrived in Ireland via Shannon Airport, on the new SAS flight from Stockholm, to learn more about the Wild Atlantic Way.  The trip was organised by Fáilte Ireland, in conjunction with Tourism Ireland.
They are picturee on the Doolin ferry.
Bridgette Brew, Sales Manager of Bill O’Brien’s Doolin Ferry Co, commented:
“We are delighted to showcase our new boat the Doolin Express to Malin and Reine Hefvelin and Fáilte Ireland representative Siobhan King.  The boat is in now in full service and fulfilling over 80% of our scheduled services due to its speed while halving the journey time.  We can’t believe the positive customer feedback from our new boat, which is exceeding expectations and hope the many Swedish readers will come and pay a visit in the future.”


The latest news from the Joomla!

A delegation of 35 Irish tourism businesses travelled to Paris to take part in a brand new, B2B tourism event for 2015, Irlande à Paris.

The group is pictured with Caroline Phelan, Tourism Ireland (back, fifth right), and Game of Thrones characters (right), outside the Irish Cultural Centre in Paris, where the new B2B tourism event, Irlande à Paris, took place.

Organised by Tourism Ireland, Irlande à Paris took place in the Irish Cultural Centre and involved two simultaneous workshops and networking events – one targeting group tour operators and travel agents, the other business tourism and MICE (meetings, incentive, conferences and events) buyers. It provided the Irish delegation with the opportunity to meet and do business with more than 250 carefully selected French travel professionals – including leading business tourism buyers, group tour operators and travel agents.


Monica MacLaverty, Tourism Ireland’s head of southern Europe, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland in France is undertaking an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. We were delighted that so many influential French travel professionals took the time to come and meet our industry partners at our new event, Irlande à Paris – demonstrating their keen interest in programming the island of Ireland in 2015 and beyond.”



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