Fáilte Ireland is hosting thirty-five members of the Incoming Tour Operators Association (ITOA) on a familiarisation trip and networking evening which will be held at Solis Loug
h Eske Castle, Donegal, to showcase the potential of the stretch of the Wild Atlantic Way north of Galway, which includes Donegal and Sligo and to encourage them to promote this part of the route as a standalone product internationally.
Pictured are Anne McCaughey, castle guide with Svenja Burmeister, Irish Welcome Tours, Amanda Horan, Failte Ireland and Corlaie Fox, Irish Welcome tours on a visit to Donegal Town Castle.
The ITOA members deliver a great deal of international business to Ireland and can greatly influence their international tour operator partners with regard to how Ireland is positioned abroad.
Fáilte Ireland has prioritised the promotion of those parts of the Wild Atlantic Way with greatest potential for growth in its domestic marketing this year placing greater emphasis on the northern stretch of the route (see more from launch of this year’s domestic marketing campaign for Wild Atlantic Way here ).
Fáilte Ireland also works closely with the Irish based operators to grow their business to Ireland and particularly to support this growth into areas where there is great capacity and potential to expand activity. Martin Donnelly, Business Development Manager today said: