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13.4m. views of 'Call of the Wild'

Hidden gems along the Wild Atlantic Way have been viewed 13.8 million times in our top tourism markets in the ‘Call of the Wild’ campaign, a joint initiative between the Department of Transport, Tourism and Sport, Tourism Ireland and Fáilte Ireland.

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The campaign – which kicked off in October and came to an end in December – showcased the beauty of the Wild Atlantic Way to potential visitors in the US, Britain, Germany, France, Australia, the Nordic countries, India and New Zealand. It delivered superb results – with some 13.8 million views recorded for the three-month campaign.

PREM launches Sprint Digital

PREM Group has launched its latest business offering, Sprint Digital, a website design and digital marketing services company.

Located at the PREM Group headquarters on Lower Hatch Street in Dublin 2, Sprint Digital already works with over 60 clients in five different countries across Europe.

Due to its roots in the hospitality industry it’s no surprise that many of Sprint Digital’s clients include hotels, restaurants, spas, golf clubs and wedding venues but that is not to say that the company does not offer services to other industries too.

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Ireland scores at Stuttgart

Tourism Ireland in Germany kicked off its 2019 programme of promotions at CMT (holiday exhibition) in Stuttgart this week. Tourism Ireland is joined at CMT by 14 Irish and

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German tourism businesses.

Pictured are Julie O'Connell (second left), and Monika Woermann (fifth left), both Tourism Ireland, with tourism partners from Ireland and Germany, at CMT in Stuttgart.

CMT is one of the biggest travel fairs in Germany, attracting more than 265,000 visitors – or potential holidaymakers for Ireland – looking for ideas and suggestions for their next holiday. CMT also attracts leading tour operators and travel agents, as well as around 1,500 travel journalists, during the nine-day event.

Ryanair's new rooms partner

Ryanair has partnered with guest accommodation platform SiteMinder to provide European hotels direct access to sell their properties on Ryanair Rooms.

Ryanair’s head of hotel supply, Matt Sherlock, stated, "Ryanair Rooms has experienced rapid growth since its launch and we are delighted with the volume of bookings on the system. We are taking our hotel booking platform to the next level, and SiteMinder’s deep footprint across Europe offers us an incredible opportunity to further expand our inventory throughout the region."

Clare Guide lists 200 events

More than 200 events and festivals are featured in a comprehensive new guide to all tourism related activity taking place in County Clare during 2019.

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Pictured in Ennis at the launch are L-R: Joan Tarmey (Tourism Officer, Clare County Council), Eoin O’Hagan (Chair, Clare Tourism), Councillor Michael Begley (Mayor of Clare) and Pat Dowling (Chief Executive, Clare County Council).

Councillor Michael Begley, Mayor of Clare, joined representatives of Clare County Council and Clare Tourism for the launch of the Clare Festivals and Events Guide which is being made available at visitor attractions, accommodation providers, tourist offices, libraries and Council Area Offices throughout Clare. Thousands of copies of the guide are also being distributed to Tourist Offices across the region, as well as to various locations throughout the world.