Tourism Ireland will rewrite its plans for 2019 in the event if a 'No Deal' Brexit, according to ceo Niall Gibbons.
Speaking at its full-year review , he said its projections for 2019, including 6 per cent growth to €6.5 billion of revenues from overseas visitors, could yet be revised.
“Our plans are predicated on a Brexit deal being done. If that changes, our plan would have to change,” he said..
He indicated that, in the event of a no-deal, tourism policymakers will seek to pivot Ireland away from reliance on the British market, which accounts for more than a third of visitors to the Republic alone, towards the US and other source markets where tourists have “higher spend and longer stays” than UK visitors.
Mr Gibbons said that Tourism Ireland, has conducted extensive research on the prevailing mood among British tourists, and will conduct another survey next month.
Brendan Griffin, the Minister of State with responsibility for tourism,said that Ireland will next year be advertised as a tourism destination on “mainstream tv in Britain” for the first time in several years.