The Guinness Storehouse exceeded previous records, with 1,711,281 guests in 2017. Since first opening its doors to the public in 2000, the Storehouse has welcomed almost 18 million visitors. In 2017 it experienced growth from a number of key markets including USA (+13%), France (+8%), and Canada (+5%) along with new and developing markets like China (+21%) and Australia (+2%).
A report, carried out by CHL Consulting Company, identified Guinness Storehouse as a key factor in attracting international visitors to Ireland: 34% stating that a visit to the Guinness Storehouse played a crucial role in their decision to travel to Ireland. This translates to an economic contribution of €361.2 million over a 12 month period.
Overseas visitors to the Guinness Storehouse spend an average of €134 a day on other services and experiences outside of the Guinness Storehouse; and in turn supports an additional 8,907 jobs. Located in the heart of Dublin city, Guinness Storehouse is also a significant direct employer, employing 320 full-time staff and 62 seasonal workers.