Fáilte Ireland has launched a new domestic marketing campaign ‘Come here to me Dublin’ which encourages those living in Dublin to visit the world-class attractions and hidden gems of their home city. The campaign features one of Dublin’s most distinctive voices, singer Imelda May.
This campaign is part of the National Tourism Development Authority’s strategy to encourage people to stay at home and explore Ireland this year. The ‘Come here to me Dublin’ campaign specifically aims to drive greater footfall to businesses across Dublin that have been significantly impacted by Covid-19.
Fáilte Ireland is investing €750,000 in the multi-channel ‘Come here to me Dublin’ campaign. The campaign will target Dubliners as they plan their summer activities to get out and about in Dublin by inspiring them with the breadth of experiences the city and county has to offer.
Speaking about the ‘Come here to me Dublin’, Imelda May said:
“I Love Dublin, my hometown, my hearttown. Where else do you get the choice of city, sea, rivers, canals, mountains, even lakes all just a short journey from each other? Ancient landmarks, modern structures, music, art, fashion, food, dancing and a good session always at the ready. Dublin is a rare capital city full of stories, characters and friendly banter.
Talking about the new campaign, Liz Halpin, Head of Dublin Region said:
“The Covid-19 crisis has impacted tourism across the country but according to our customer sentiment research, 54% of Irish people want to take day trips close to home. For those living in the Dublin area, this means the opportunity to explore one of Europe’s most exciting and popular cities. Dublin is steeped in history and bursting with things to see and do – with world class visitor attractions, outdoor adventure, city parks, coastal towns, Georgian squares, cobbled streets with cafés, restaurants and shopping to suit every taste, there has never been a better time to get out and explore.”
The ‘Come here to me Dublin’ campaign runs from Monday 27th July. It includes a 12-week multi-channel campaign with 10-week partnerships alongside Lovin’ Dublin, and popular radio stations FM 104, Spin 1038 and 98FM. These partnerships will shine a spotlight on a new area of Dublin each week, showcasing what the city has to offer. Billboards in prime Dublin locations will also showcase the ‘Come here to me Dublin’ campaign.
In response to concerns about safety, the Fáilte Ireland COVID-19 Safety Charter has been created to help businesses boost trade by showcasing their commitment to follow all recommended safety and cleaning guidelines and to instil public confidence.