Outgoing Dalata ceo Pat McCannhas warned fellow hoteliers against price gouging over the summer.
He also said the Government needed to extend wage supports in the sector beyond June when hotels and guesthouses are expected to reopen for business.
“If you damage those relationships [with customers], you tend to damage them forever, [hotel managers] will make sure what they are doing is fair and reasonable,” said Mr McCann..
“The idea that everything is going to change and prices are going to go through the roof, that’s not going to happen,” he said.
Dalata does not expect much business in terms of international leisure tourism back into Ireland this year. Instead, it will focus on attracting domestic tourists.
Dermot Crowley, who is taking over as head of Dalata, also said that “when demand is high, prices tend to go up and when demand goes back down there is great value to be got”.
Dalata has 29 hotels in Ireland and the UK. It is developing a further 13.
There would never be better value in visiting Dublin than this summer, Mr Crowley said.