Tourism Ireland in Italy unveiled a new destination brand for NI and a new twinnig initiative at an event in Milan attended by around 100 travel and lifestyle journalists, bloggers and influencers.
Pictured are Niamh Kinsella (fourth left), Tourism Ireland; with partners from the island of Ireland, at an event for journalists and bloggers in Milan.
The event was designed to entertain and inform the guests about Ireland and really bring the destination to life – presenting new themes and story ideas for 2020 to the media and influencers. It involved a full day of presentations, networking, as well as interactive sessions including a cooking demo by Tracey’s Farmhouse Kitchen in Killinchy and a whiskey tasting. Other organisations showcasing the best of the island of Ireland included Galway 2020, Kingdom Food Tours, the National Trust, Clonalis House and MoLI (Museum of Literature Ireland). Fun photo opportunities for the influencers and journalists helped stimulate sharing and conversation about Ireland on social channels during the event.
Tourism Ireland also took the opportunity to unveil the new destination brand for Northern Ireland – Embrace a Giant Spirit – in Italy. Tourism Ireland will be pulling out all the stops this year to highlight Northern Ireland, using this new brand to deliver ‘stand-out’ for Northern Ireland, in Italy and elsewhere around the world. Ireland’s Hidden Heartlands was also showcased at the event.
Speaking in Milan, Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “In 2019, we welcomed around 392,000 Italian visitors to Ireland. We are now focused on the year ahead. Our aim is to continue to grow Italian visitor numbers and, in particular, to encourage more of them to come and explore our regions and less-visited attractions during the off-peak season.
“We’re delighted to unveil the new destination brand for Northern Ireland, Embrace a Giant Spirt, to the influential travel and lifestyle media here in Italy. We are confident that this new brand will give Northern Ireland real ‘stand-out’. Our message is that there’s never been a better time to visit Northern Ireland.”
Tourism Ireland also took the opportunity to highlight its new ‘twinning’ initiative for 2020 – which will see each overseas market ‘twinning’ with a specific region in Ireland. Italy is ‘twinning’ with the Dingle Peninsula, so Tourism Ireland in Italy will place a special focus on Dingle and Kerry this year.