Ireland has been named one of the top ten most promising overseas destinations at a travel and tourism summit in China.
Elfie Yang, Tourism Ireland (second left), is pictured with the trophy.
The award was presented to Tourism Ireland, at the Golden Footprint Cultural Tourism Summit, which took place in Panzhihua, in the Sichuan province. The event was organised by Weibo – the popular microblogging site, often described as the Chinese version of Twitter. It was attended by social influencers, travel journalists and travel professionals from across China.
At the ceremony, Ireland was named one of the ‘top ten most promising overseas destinations’ for Chinese travellers, along with countries like Germany, Greece, Portugal, Denmark and Indonesia. The award was presented for Tourism Ireland’s activity on Weibo during 2019 to grow its followers, to continue to raise awareness of the island of Ireland among Chinese travellers. Tourism Ireland now has 330,000 followers on Weibo – up +54% since the beginning of 2019; the organisation also has thousands of followers on other social platforms like WeChat and TikTok.