
Long Road to Tourism Recovery
With Irish tourism’s volume and value having collapsed due to the Covid-19 pandemic, the long road to recovery has only finally commenced, says a report from ITIC.
"Despite the war in Ukraine, business inflation and labour shortages, there is a degree of cautious optimism that pent-up demand combined with the speedy restoration of much of the air access links and industry resilience can see a positive 2022. As difficult as the pandemic was – estimated to have cost Irish tourism and hospitality businesses as much as €12.2 billion – it also presents an opportunity to reimagine Irish tourism for the years ahead. In that context, being a sustainable industry is of most concern, and sustainability across the three spheres of commercial, social and environmental is what matters," the report says.