Fáilte Ireland has launched a new domestic marketing campaign ‘Come here to me Dublin’ which encourages those living in Dublin to visit the world-class attractions and hidden gems of their home city. The campaign features one of Dublin’s most distinctive voices, singer Imelda May.
This campaign is part of the National Tourism Development Authority’s strategy to encourage people to stay at home and explore Ireland this year. The ‘Come here to me Dublin’ campaign specifically aims to drive greater footfall to businesses across Dublin that have been significantly impacted by Covid-19.
Fáilte Ireland is investing €750,000 in the multi-channel ‘Come here to me Dublin’ campaign. The campaign will target Dubliners as they plan their summer activities to get out and about in Dublin by inspiring them with the breadth of experiences the city and county has to offer.
Speaking about the ‘Come here to me Dublin’, Imelda May said:
“I Love Dublin, my hometown, my hearttown. Where else do you get the choice of city, sea, rivers, canals, mountains, even lakes all just a short journey from each other? Ancient landmarks, modern structures, music, art, fashion, food, dancing and a good session always at the ready. Dublin is a rare capital city full of stories, characters and friendly banter.