Tourism Ireland has teamed up with Iberia Express, to promote flights to Dublin from Madrid and to grow tourist numbers from Spain. The campaign is highlighting Dublin as the perfect winter city break destination.
Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland and this campaign will reach more than 7 million Spaniards, through:
- eye-catching outdoor ads on screens on the Gran Via, Madrid’s busiest shopping street;
- email marketing to some 1.4 million people living in and around Madrid;
- ads on Iberiaexpress.com, as well as a dedicated Dublin microsite and booking page; and
- lots of social media activity, via the Iberia Express Facebook and Twitter channels.