HK flights attract Australians
Cathay Pacific will launch its new flight from Hong Kong to Dublin in June. Tourism Ireland in Sydney has teamed up with Cathay Pacific, rolling out a campaign to highlight this new flight option for Australian holidaymakers wishing to visit Ireland in 2018 and 2019.
The campaign, which will run until the end of April, includes online advertising on popular websites, articles on the popular Traveller.com.au site, as well as extensive social activity – promoting a good value fare on the new service to Dublin from Australia, via Hong Kong. The campaign is also highlighting our unique culture and beautiful scenery, as well as the warm Irish welcome. With flights four times per week and morning arrivals, the message for Australian holidaymakers is “Wake up Fresh in Ireland”.