Tourism Ireland has presented its new strategy for Germany to the group of senior German travel professionals who are part of its Marketing Partnership Group (MPG). The
MPG is made up of leading German tour operators, as well as air and sea carriers, and is the official vehicle for consulting with tourism partners in Germany.
Pictured are Wulf Scheunert, BITS; Chris Ruebel, Tourism Ireland; Ines Batz, Dertouristik; Denise Quinn, Tourism Ireland; Dino Steinkamp, Dertourisktik; Zoë Redmond and Kristina Gauges, both Tourism Ireland; Seán Buckley, Marina Tours; and Ralf Michael Hubert, Irish Ferries.
The new Tourism Ireland strategy sets out challenging and ambitious targets which will see the island of Ireland welcome 800,000 German visitors per year by 2021, representing growth of +20%; and will see revenue generated by holiday visitors increase by +27%, to €375 million per year. Feedback about the strategy from the MPG was extremely positive.