Pol é, Pol é

Already they are singing 'Pol é, Pol é, Pol é' as Irelands soccer fans prepare for the great 'Trek to the East' next Summer. With a little help from a senior signor with an engaging take on the English language, Ireland has qualified for the finals of 'Euro 2012' which take place in Poland and  Ukraine next June.

Already thousands of romantic Irish males are calling their spouses 'Love', the Credit Unions are inundated with loan requests and Michael O'Leary is calculating just how much he can squeezee from his landing slots at  previously unknown Polish airports.

And we only qualified last night !.

But this time around, the exodus is unlikely to be anything near that of Germany '88, Italia '90 or USA '92. The hard facts are that not as many fans will be able to afford the trip.

So Euro 2012 offers a big opportunity to the Irish hotel, pub and restaurant sector. Order the bunting NOW, get your packages organised, find something for the women to do while their partners are glued to your big screen, pints and jumbo rolls in hand. And don't forget the large Polish-Irish community which will want to celebrate.

We may be good at rugby, but even a Grand Slam or a Heineken Cup only manages to fill Kiely's and the Sin Bin. Euro 2012 will be different- the entire nation will be watching the games as long as we are in with a chance.

And you, dear reader, can make a tidy profit from it all- provided you get your act together now.




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