Failte Ireland is placing a heavy emphasis on motoring breaks this year as it launched the Wild Atlantic Way. A sponsored supplement in yesterday's 'Sunday Times' included a handy map of WAW which begins at the Old Head of Kinsale and runs all the way to Malin Head in Donegal. Along the way, Failte Ireland has identified 14 'Signature Discovery Points' of which three (Old Head of Kinsale, Mizen Head and Dursey Island) are in Cork, just one (Blaskets View) is in Kerry, two (Loop Head and Cliffs of Moher) are in Clare, one (Derrigimlagh- also surely the least known), is in Galway, three (Killary Harbour Keem Strand and Downpatrick Head) are in Mayo, one (Mullaghmore Head ) is in Sligo and three (Sliabh League, Fanad Head and Malin Head) are in Donegal.
Car hire companies and hoteliers are taking a keen interest in the route with hotels from various counties joining together to offer accommodation packages. I have yet to meet anyone who has driven the full route, but one intrepid motorist who went from Limerick to Mullaghmore tells me that in Winter it is difficult to find places for a coffee stop or lunch along much of WAW- but that will surely change once the seasonun gets under way.