The Luvvie Season is well under way as hundeds of hospitality people gather for banquets at which awards are distributed. Both the number of events and the numbers eligible to attend are growing with each passing year. One Awards ceremony a few weeks ago had more than 80 nominees and 15 winners.
The economics of these award schemes are based around signing up sponsors for the various 'categories' and selling tickets for the banquet to nominees and their guests. So the more categories and the more nominees, the happier are the organisers.
The awards in most cases are for 'Best Hotel', 'Best Restaurant', 'Best Customer Service' etc. and in the best-run schemes all, or the majority of the enterprises entering are visited anonymously by judges. Various ssystems can be used to make the assessments as fair as possible, but inevitably all of the awards are based to some extent on the subjective opinion of the judges.
What if we had truly objective awards based on cold facts rather than opinions ?.