Dalata hotel group will launch a new hotel brand in the coming monthsd, aimed at the corporate sector.
The group, which already employs more than 3,000 people, will also create several hundred new jobs.
Having acquired the Moran Bewley’s Group for €455m in December, Dalata now has 27 owned or leased hotels 13 of which are to be packaged under a new brand.
“We’ve been working on the new brand now for a number of months. The Maldron would be by and large a leisure brand whereas the new brand will be much more corporate,” said Dalata chief executive Pat McCann.