Best Western now BWH
BWH Hotel Group has launched in Ireland and is targeting Irish hotel owners, developers and investors in all market segments with a new-look brand portfolio.

Formerly Best Western Hotels & Resorts, the group recently rebranded to BWH Hotel Group to demonstrate how the brand has changed and emerged significantly over the past number of years. BWH Hotel Group recently acquired renowned global hotel brand WorldHotels™ representing a collection of approximately 300 unique and special hotels and resorts in premier destinations around the world, which will play a critical role in enhancing BWH’s portfolio of offerings to include the upper upscale and luxury segments.
The Group has launched an awareness-building campaign to demonstrate the brand’s evolution to Irish hotel owners, developers and potential investors, and aims to have 10 hotels in Ireland within five years targeting both existing properties and new builds with at least 75 rooms in both the Republic and Northern Ireland.