Tourism Ireland is woirking to optimise media coverage in the UK of the visit or Prince Harry and Megan Merkal.
A large media contingent has travelled here to cover the visit, bringing the story to millions of people in Britain and elsewhere around the world. Tourism Ireland's promotional activity to leverage the tourism benefits of the visit includes:
a ‘Welcome to Dublin’ event for international journalists in Dublin to cover the royal visit;
distribution of film footage and images of Dublin and Ireland (including images of the various locations they royal couple will visit) to influential British travel, lifestyle and news journalists;
email marketing to British media with ideas and suggestions for a great short break in Dublin;
extensive social media activity – on Facebook and Twitter – sharing images of some of our top attractions and joining in the positive online conversations about Dublin and Ireland.
Niall Gibbons, CEO of Tourism Ireland, said: “This week’s visit by the Duke and Duchess of Sussex is a wonderful opportunity to showcase Dublin and Ireland to a huge audience of prospective holidaymakers across Britain and has the potential to deliver a major boost to Irish tourism. A large media contingent has travelled here to cover the visit, bringing the story to millions of people in Britain, and elsewhere around the world, and providing a truly unique opportunity to highlight Ireland as a wonderful holiday destination. Tourism Ireland will take every opportunity to exploit the tourism potential from the extensive publicity around the visit.