Tourism Ireland and Minister of State for Tourism and Sport Brendan Griffin have launched a multi-media autumn campaign, to boost late-season travel to Ireland from around
the world. The September to December period usually yields as much as 30% of our annual overseas tourism business.
Tourism Ireland’s autumn campaign will highlight the many festivals and events taking place around the island of Ireland over the coming months – from the Dublin Theatre Festival to the Bram Stoker Festival and Culture Night, Lisdoonvarna Matchmaking Festival, Galway International Oyster Festival, Belfast International Arts Festival, Savour Kilkenny, Cork Jazz Festival, Wexford Festival Opera and New Year Festival (NYF) Dublin. It will incorporate a major focus on off-peak city breaks, as well as on attracting visitors to more rural areas. As part of the campaign, TV presenter Angela Scanlon will front a new series of online videos – part of a new promotion with The Daily Telegraph in Britain to promote driving holidays here.
Minister Griffin said: “I’m delighted to support the launch of Tourism Ireland’s autumn campaign and wish to compliment the agency on what looks like a very comprehensive campaign. The recent CSO release on tourism and travel shows that spending in Ireland by overseas visitors in the first half of 2018 has increased by over 8% on the same period in 2017. I believe that the autumn marketing campaign will be successful in promoting late-season travel to Ireland and sustain the strong growth in tourism revenue for the remainder of the year.