To mark the launch of the latest season of the hit TV series Vikings, Tourism Ireland has launched a new online video campaign featuring two of the show’s leading stars this week. Georgia Hirst (who plays Torvi) and Jordan Patrick Smith (who plays Ubbe), bring fans on a virtual tour of some of their favourite places to visit in Ireland’s Ancient East and Dublin.
The two online films – which will attract around 2 million views – are being rolled out on Instagram and Facebook in over ten markets around the globe and have been designed to inspire fans of Vikings to come and discover Ireland’s Ancient East and Dublin for themselves.
In the films, viewers see Georgia Hirst and Jordan Patrick Smith travel to Wicklow, visiting places like Powerscourt Estate, Luggala Mountain and Brittas Bay Beach. They also highlight some of their favourite places to visit in Dublin – including Dalkey, Temple Bar and Christ Church Cathedral.
Launching the campaign, Minister for Transport, Tourism and Sport, Shane Ross TD, said: “As part of the Government’s ongoing commitment to the tourism sector additional funding is being provided to Tourism Ireland in 2018. This funding will, amongst other things, allow Tourism Ireland to promote the filming of the hit TV show Vikings in Ireland. The promotional videos will give worldwide exposure to Ireland’s Ancient East. Over the last number of years, Tourism Ireland has leveraged the big screen success of Star Wars and the small screen success of Game of Thrones to great effect and this latest marketing campaign will further promote Ireland’s attraction as a screen tourism destination."
“Tourism Ireland is delighted to team up with Georgia Hirst and Jordan Patrick Smith to highlight Ireland’s connection with the hit TV show Vikings to fans around the world,” said Niall Gibbons, CEO of Tourism Ireland. “The fact that Vikings is filmed in Ireland’s Ancient East is truly a fantastic coup for Irish tourism. It presents Tourism Ireland with a superb opportunity to highlight the area to a large global audience and millions of fans. This new campaign will help to encourage visitors to explore Ireland’s Ancient East and Dublin for themselves, particularly in off-peak and shoulder seasons.”