China is forecast to overtake the US and Germany to become the largest source of tourists to other countries by 2030, according to Euromonitor International's 'Megatrends Shaping the Future of Travel' report.
A megatrend is a trend with longevity, or one that represents a fundamental shift in behaviours.
For China, tourism has become a key pillar of the economy, and investments have been made to improve infrastructure and standards, in addition to the country's tourism-friendly policies and initiatives.
China will also be the largest inbound market for tourists by 2030.
Meanwhile, domestic tourism in China is big business, representing 4.7 billion tourist trips in 2018. Domestic tourism is forecast to grow to a further 6.7 billion trips by 2023.
Tourism Ireland hopes that the number of people from this potentially lucrative market holidaying here will increase, with direct flights between China and Dublin announced last summer.
Overall, the report finds that the tourist market in Asia is booming, with the region continuing to enjoy strong performances in both inbound and outbound travel, supported by fast-growing economies and an expanding middle class.
The vast majority of arrivals to the region - 80pc - also originate in Asia.