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Tourism Articles

Donegal stars in National Geographic

  A 20-page glossy supplement all about Donegal is being circulated with the September edition of National Geographic Traveller magazine in the UK, which has almost 43,000 readers.
 dgalgeo0817Niall Gibbons, CEO of Tourism Ireland, said, said: “The 20-page supplement on Donegal in the September edition of National Geographic Traveller magazine is truly invaluable publicity – showcasing the spectacular Donegal landscape to thousands of potential British holidaymakers and positioning Donegal as a highly desirable place to visit.”
 
 

'Thrones' goodies for Spanish fans

 To complement the global campaign and to celebrate the launch of season 7of 'Game of Thrones', Tourism Ireland in Spain rolled out a fun promotion this week –

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 targeting social media influencers and GoT ‘superfans’ who have a combined audience of over 4 million.
 Special Game of Thrones packs were sent to the influencers; these included a personalised letter and gift, a Game of Thrones Passport and even a Tourism Ireland sheep on the Iron Throne (which ensured photos were subsequently shared!), as well as a video and lots of information about the filming locations around Northern Ireland. The objective was to get the influencers to share the contents of their Game of Thrones pack with their followers – and to convince those followers to come and visit the real-life filming locations. Designed to bring a smile to the faces of the recipients, the packs have been getting a great response, including from Spanish film director Santiago Segura, who shared a photo with his 3.3 million followers on Twitter.
 
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French agency promo

Tourism Ireland in France has joined forces with SelecTour, the largest travel agency network in France. The campaign, designed to highlight individual and group travel to the 

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island of Ireland this year, will reach about 400,000 French travellers who book their holidays overseas with SelecTour.
 The campaign involves digital screens and in-store displays promoting Ireland in some 850 travel agencies across France, all members of SelecTour. Attractive offers from a range of French travel companies – including Gaeland Aisling, TUI, Vacances Transat, Plein Vent and Visit Europe – are being highlighted.
 Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “France is one of our top four markets for tourism to the island of Ireland and we have seen further growth in French visitor numbers so far again this year, with the most recent CSO figures for March to May showing an increase of +3.3% – an extra 5,000 French visitors compared with the same three-month period last year. Working with the influential French travel trade is an important element of our annual promotional programme, so we are delighted to partner with SelecTour this month, to continue to grow French visitor numbers to the island of Ireland in 2017.”
 

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The latest news from the Joomla!

A delegation of 35 Irish tourism businesses travelled to Paris to take part in a brand new, B2B tourism event for 2015, Irlande à Paris.

The group is pictured with Caroline Phelan, Tourism Ireland (back, fifth right), and Game of Thrones characters (right), outside the Irish Cultural Centre in Paris, where the new B2B tourism event, Irlande à Paris, took place.

Organised by Tourism Ireland, Irlande à Paris took place in the Irish Cultural Centre and involved two simultaneous workshops and networking events – one targeting group tour operators and travel agents, the other business tourism and MICE (meetings, incentive, conferences and events) buyers. It provided the Irish delegation with the opportunity to meet and do business with more than 250 carefully selected French travel professionals – including leading business tourism buyers, group tour operators and travel agents.

  

Monica MacLaverty, Tourism Ireland’s head of southern Europe, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland in France is undertaking an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. We were delighted that so many influential French travel professionals took the time to come and meet our industry partners at our new event, Irlande à Paris – demonstrating their keen interest in programming the island of Ireland in 2015 and beyond.”

 

 

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