Fáilte Ireland’s spring advertising campaign for the Wild Atlantic Way has started for 2018. Centring on a key theme - ‘Embrace the Wild Atlantic Way of Life’ - the campaign
emphasises the opportunity for Irish people to discover the west coast and truly get away from it all as they personally benefit from a break along the world’s longest defined coastal route.
The campaign ad, planned to elevate awareness of the Wild Atlantic Way as a whole, will be accompanied by advertising across national and local radio, outdoor, online and social media channels will run up to 19th March. Social activity on Facebook will feature all counties and link to articles on the dedicated website: www.wildatlanticway.com.
Speaking today, Fáilte Ireland’s Director of Marketing Niall Tracey emphasised: