Festival organisers from 40 national festivals across the country attended the first of a two day Fáilte Ireland masterclass at the Spencer Hotel, Dublin, created to build world-
class festivals and develop skills in growing international visitors.
Festivals motivate over 200,000 overseas visitors to come to Ireland and contribute €108m to the economy every year. New research into Fáilte Ireland funded festivals shows that 58% of festival attendees from across four of our key markets; the UK, US, Germany and France, are repeat visitors and almost 60% of overseas visitors attend festivals outside of Dublin. Festivals are crucial to the tourism sector, and were highlighted in Fáilte Ireland’s recently launched 2019 plans as a key component to continue to grow tourism, extend the season and spread tourism benefits across the country.
This new research has also identified five key factors that deliver a successful festival for tourism. Successful festivals have: