Millions of French commuters are seeing ads for Ireland on large posters as they pass through the metro stations of Paris. Tourism Ireland in Paris has teamed up with
French airline Transavia (the low cost airline owned by the Air France-KLM group) to highlight holidays and short breaks in Ireland for 2017.
The campaign with Transavia includes some 340 poster ads in almost 200 metro stations, highlighting great value fares to Dublin from Paris, which are grabbing the attention of commuters with a beautiful image of the Cliffs of Moher – and reminding them why they should put Ireland on their holiday wish-list for 2017. It also includes online ads on popular travel websites, as well as a strong push by Transavia via its website, e-newsletter and social channels.
France is one of the top four markets for tourism to the island of Ireland and 2016 was the fourth record-breaking year in a row for French visitors to Ireland.
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “2016 was the best year ever for tourism from France to the island of Ireland, when we welcomed about 530,000 French visitors. For 2017, we are rolling out an extensive programme of promotional activity, to keep the momentum going and build on that growth. An important element of that programme is working with key partners like Transavia. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism. Tourism Ireland is committed to working with Transavia, Dublin Airport and other tourism interests, through co-operative marketing, to drive demand for the flight from Paris to Dublin – as we work with other carriers and partners to promote and help maintain vital routes and services to the island."