Dunmore East and Ireland were showcased to millions of viewers across Britain in a new BBC TV drama called 'Redwater.' The show is a spin-off of
Eastenders and millions of soap fans tuned in for the latest storyline about 'Kat' and 'Alfie Moon' (played by Jessie Wallace and Shane Richie), which was filmed in Dunmore East and Dublin last summer. The story will unfold over six, hour-long episodes.
The fact that 'Redwater' was filmed here is another opportunity to highlight the scenery of Ireland to millions of TV viewers across Britain, inspiring them to put Ireland on their holiday ‘wish list’ this summer. Tourism Ireland is capitalising on this exposure through a specially created page on its website, Ireland.com. Tourism Ireland is also highlighting the fact that the drama was filmed here through its social platforms (the organisation has more than 456,000 Facebook fans in Britain and 73,000 followers on Twitter), as well as through publicity – alerting prospective British visitors to the wonderful landscape they can expect to experience when they get here.
Julie Wakley, Tourism Ireland’s Deputy Head of Britain, said: “We are really excited about the Redwater series being set in Ireland – it’s the kind of publicity that money simply could not buy and a superb way to highlight Ireland to millions of people across Britain, helping to inspire them to put Ireland on their holiday ‘wish list’ for 2017.”