Tourism Articles

Milan Tram Promo

 Millions of commuters in Milan are seeing  ads for Ireland on trams operating in the city right now. It’s all part of 


Tourism Ireland’s latest promotion in Italy, to highlight the island of Ireland for holidays and short breaks in 2017. The campaign is being rolled out in partnership with Logitravel, one of Italy’s leading online travel agents.
The campaign will run between now and the end of the year and will include:
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'To China- and Beyond'

Tourism Ireland’s 2017 sales mission to China kicks to-day. A delegation of 17 tourism enterprises from the island of Ireland is taking part in the targeted travel trade mission 


– in a bid to increase our share of this rapidly-growing tourism market.
Over the coming week, the companies from Ireland – including hoteliers, visitor attractions and destination management companies – will meet and conclude deals with leading Chinese tour operators and travel agents, in the cities of Beijing, Shanghai, Guangzhou and Hong Kong. The delegation is also joined by the CEO of daa, to explore opportunities for direct flights rom China to Ireland.
This week’s sales mission has been specially designed to strengthen business links between the Irish tourism enterprises and the influential Chinese travel professionals, through a busy programme of workshops, presentations and networking events. The overall objective is to engage with Chinese tour operators who are currently selling the island of Ireland, or who have strong potential to sell the destination – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their brochures and programmes.
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Metro crowds see Irish promo

Millions of French commuters are seeing ads for Ireland on large posters as they pass through the metro stations of Paris. Tourism Ireland in Paris has teamed up with 


French airline Transavia (the low cost airline owned by the Air France-KLM group) to highlight holidays and short breaks in Ireland for 2017.
The campaign with Transavia includes some 340 poster ads in almost 200 metro stations, highlighting great value fares to Dublin from Paris, which are grabbing the attention of commuters with a beautiful image of the Cliffs of Moher – and reminding them why they should put Ireland on their holiday wish-list for 2017. It also includes online ads on popular travel websites, as well as a strong push by Transavia via its website, e-newsletter and social channels.
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The latest news from the Joomla!

A delegation of 35 Irish tourism businesses travelled to Paris to take part in a brand new, B2B tourism event for 2015, Irlande à Paris.

The group is pictured with Caroline Phelan, Tourism Ireland (back, fifth right), and Game of Thrones characters (right), outside the Irish Cultural Centre in Paris, where the new B2B tourism event, Irlande à Paris, took place.

Organised by Tourism Ireland, Irlande à Paris took place in the Irish Cultural Centre and involved two simultaneous workshops and networking events – one targeting group tour operators and travel agents, the other business tourism and MICE (meetings, incentive, conferences and events) buyers. It provided the Irish delegation with the opportunity to meet and do business with more than 250 carefully selected French travel professionals – including leading business tourism buyers, group tour operators and travel agents.


Monica MacLaverty, Tourism Ireland’s head of southern Europe, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland in France is undertaking an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. We were delighted that so many influential French travel professionals took the time to come and meet our industry partners at our new event, Irlande à Paris – demonstrating their keen interest in programming the island of Ireland in 2015 and beyond.”



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