Irish wine drinkers believe that quality is more important than price when it comes to buying wine, according to a new survey conducted by Santa Rita, the Chilean wine brand.
86% of respondents said that quality would be the ultimate deciding factor when it comes to deciding which wine to buy. That said, price is still a significant factor, with 83% saying it would impact on their purchase decision.
The survey results also show that some wine drinkers have little interest in quality or price, with 52% saying they decide which bottle of wine to purchase simply by looking at the label!
Supermarkets reign supreme when it comes to buying wine in Ireland, with 64% of people purchasing their wine at their local supermarket. 27% say they buy their wine in an off-licence while 9% purchase it in their local shop
The survey also shows that while wine drinkers have a preference for the colour of their wine, they don’t always stick to the same brand or grape variety: 57% prefer white wine, while 41% prefer red wine and 2% go for Rose.
Just 13% of wine drinkers stick to the same brand of wine all the time, whereas 87% said they switch brands regularly. 71% say that they change grape varieties regularly, with only 29% saying they prefer to stick to the same grape variety
Over two thirds (67%) don’t stick to a specific region or country when choosing their wine
Terry Pennington, Commercial Director (UK & Ireland) for Santa Rita wines, says: “This survey has really interesting results and it’s good to know that customers are still willing to go that little bit extra for quality wines. While Santa Rita 120 is our best known brand and is the top selling Chilean wine in Ireland, we also want to let consumers know about the wider range of Santa Rita wines, which include our Reserva and Medalla Real wines and the stunning Casa Real.”