Frank Corr celebrates with Argentina

This article appears in the June-July issue of 'Hotel and Restaurant Times'

‘Please- not another Arthur’s Day’ was my initial reaction to an invitation celebrating  ‘Malbec World Day’.

If Malbec can climb on this band-wagon are we to be assailed by ‘Days’ celebrating every grape varietal on Earth?.

Hopefully not, but regional wine producers will certainly be looking with interest at the publicity for this particular grape and wines of Argentina, generated by the third annual ‘Malbec Day’ in key territories. They will also take note of the edgy theme of this year’s event which has enlisted the support of graffiti artistes who will either enhance or vandalise  (depending on your viewpoint), various public spaces around the world. The message that ‘Argentina wines are for the young’ is however very clear.